Unique Gift App
Figma, Canva, Slack, Zoom
Nov.3, 2023 - Nov.17, 2023
Rodrigo , Neymi, Marcela, Sabrina
Case Study
Prototyping
Design Process
Define
Research
Design
Retrospect
Research
Competitive Analysis
We analyzed some gift app and website, then we found the features we like and things we could do better.
The features we like
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AI analyses provided social media profiles to determine what would the person like
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Social media can be linked to a profile
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Users can search their ideal gift based on their budget
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Custom wishlists based on quiz results
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Wishlists are updated automatically
Improvements
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Categorization of the gifts (White Elefant)
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Aesthetic design
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Checkout process
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Ease to use (there’s no back or exit button)
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Loading functions (Gift lists take long to load)
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Lack of filters
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Accuracy of Recommendations
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Add calendar: Scheduled gifts/Remainder (Upcoming events, holidays, birthdays)
Ideas for Gift App
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Add AI analysis and Quizzes to recommend right gift for user
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Public wishlists
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Profile links to social media
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Recommendations based on the wishlists
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Purchases made through the app
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Managing friend’s birthdays, reminders, choose gifts in advance
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Direct delivery to someone who want to give gifts
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Calendar synced to your contacts
Information Architecture
We organized information for this App based on the research.
There are 4 options for the bottom navigation bar (Home, Wishlist, Cart, and Calendar)
For the top navigation, we've decided to put search bar and account settings.
Persona
Customer Journey Map
Retrospect
This project was challenging for me because this was my first time to create App. However, I found it was interesting to generate new service with team members with communicating and sharing ideas each other.
We created this app for the person who wants to find the most amazing gift for that someone special using our AI powered algorithm. I believe we could solve our main problem of users successfully. However, we are able to make it better as a next step. For instance, we can create customer reviews section below the product description.
Next Step
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Create UI design more in detail
This time, we built basic functions for this App. However, if we are able to continue this project, we would like to create a UI such as a wrapping section and notification screen, etc.
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User / Usability Research
If we have time and can continue creating this app for release to the public, We want to conduct user/usability research to ensure building a user-friendly UI/UX of this App.